Last Updated: [Insert Date]

At Fly Gear Shop (“we”, “us”, or “our”), we approach your privacy with the same precision and care we apply to crafting premium fly fishing gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website flyfishingprogear.com.

1. Information We Collect

We collect information that helps us deliver our “Guide-Approved” service to anglers worldwide:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, and payment details (processed securely through our payment gateway).
  • Transaction Data: Details about purchases you’ve made, including products ordered, payment method, and shipping information.
  • Technical Data: IP address, browser type, operating system, and device information to optimize your browsing experience.
  • Usage Data: How you interact with our site, including pages visited and products viewed.
  • Communication Data: Records of any correspondence with our San Diego-based team.

2. How We Use Your Information

We use your data with the same attention to detail we apply to selecting premium fly tying materials:

  • To process and fulfill your orders for hooks, rods, and other fly fishing essentials
  • To provide customer support from our knowledgeable team
  • To improve our website and product offerings based on angler preferences
  • To prevent fraud and enhance security (like our 256-bit SSL encrypted checkout)
  • To send service-related communications (order confirmations, shipping updates)
  • To comply with legal obligations and protect our business

3. Data Sharing and Disclosure

We treat your information with the same discretion we apply to secret fishing spots:

  • Service Providers: We share necessary information with payment processors, shipping carriers, and IT service providers under strict confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve anglers worldwide (excluding certain Asian regions), your information may be transferred to and processed in the United States, where our servers are located. We implement appropriate safeguards to protect your data during these transfers.

5. Data Security

We protect your data with the same vigilance we apply to safeguarding premium fly lines:

  • 256-bit SSL encryption for all transactions (like our crush-proof rod tubes for your gear)
  • Regular security audits of our systems
  • PCI-DSS compliant payment processing
  • Manual review of international orders for additional fraud prevention

We never retain full credit card details after processing, following our “Guide-Approved Packing Protocol” for financial data.

6. Your Rights

You have rights regarding your personal information, including:

  • Access to the personal data we hold about you
  • Correction of inaccurate or incomplete information
  • Deletion of your personal data under certain circumstances
  • Objection to processing of your personal data
  • Withdrawal of consent (where applicable)

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling certain requests.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us understand how anglers use our site
  • Functionality Cookies: Remember your preferences (like currency selection)
  • Targeting Cookies: Used by advertising partners to show relevant fly fishing content

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain site features.

8. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy occasionally. The updated version will be posted on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

For questions about this Privacy Policy or our data practices, contact our San Diego team:

Fly Gear Shop
687 Pike Street
San Diego, CA 92123
United States
Email: [email protected]

We’re as committed to protecting your privacy as we are to providing premium fly fishing gear that performs beyond its price point.